One of the things that I do every few months is take a good hard look at my website and all of my blogs to make sure that they look the way that I want them to. It’s hard to remember to do this because you’re usually working on the back end of your website (adding content and optimizing it for search engines). However, the thing that people see when they come to your page is ultimately the only thing that really ends up mattering so I think it’s important to try to get a viewer’s perspective on your sites and blogs every once in awhile.

One of the things that you have to ask yourself when doing this kind of review is whether or not your site looks trustworthy. Most people have ads and links out on their sites and this is normal but the wrong ads or excessive linking can make people feeling like they’re just looking at a lot of spam when they come to your site. The design of the site, the content that you choose to put up, the way that you categorize everything … all of these things have a visual impact on the people who visit your site and you want to make sure that the impact they have is a positive one.

Basically, you have to think about the fact that most people who come to your website aren’t planning to stay there long, especially if they just clicked through from somewhere else on the web. You want to create a website that looks friendly and professional and aesthetically pleasing. You want to make a good first impression. When you meet a new person for the first time, you probably want them to believe that they can trust you right? It’s the same thing with a website.

What are you doing to make your site look like it can be trusted?

For me, the bottom line is that I try to create a site that not only looks trustworthy but actually is trustworthy. I try to stick to writing about topics that I know well enough to provide accurate information about them. I try to make sure that the things I promote through the site are things I would promote in real life if asked. And I keep checking to make sure that the sites look the way that they should so that I can feel comfortable with what I’m putting out there.

Tags: Blog, customers, design, kathryn vercillo, site design, trustworthy, web 2.0, website