Marketing has been a big business for a long time. Mobile marketing has also been around for quite awhile. Basically, as soon as mobile phones started being a popular item, savvy marketers started wondering how they could use it as a way to deliver marketing messages to people. But in the last few years, as mobile technology has seen some serious advances, the interest in the mobile marketing business has really finally boomed.

Mobile marketing refers to basically any type of marketing or advertising that is done through the mobile phone. In the past, the primary method of marketing has been through sending text messages that advertise a product. However, with mobile Internet growing so quickly, mobile marketing is now much more focused on advertising and marketing through the mobile web.

It will be really interesting to watch the changes that take place with mobile marketing in the next few years. The mobile web is starting to look a lot more like the desktop-based web so there may be no difference at all in how we receive marketing messages between the two. Then again, phones and computers still do have their differences and smart marketers may harness those difference to change the face of mobile marketing in a way that the rest of us haven’t yet predicted.

What do you expect to see from mobile marketing in the next few years?

Tags: business, cell phones, kathryn vercillo, marketing, mobile, mobile marketing