I don’t have a logo for my business. I have a few different images that I use on my websites but that’s not the same as having a logo which truly brands you. I’m thinking about starting to use a logo for my work but I haven’t decided on this for sure yet.

In thinking about it, I’ve started doing some research into logos. Most recently, I found out that there are three types of logos. There are font-based logos which is basically just your name in a cool font. There are illustrative logos which depict what you do for your business. And then there are art logos.

I suppose that if I end up getting a logo then it’s going to have some sort of artwork on it. My name alone just doesn’t make for a good logo. I frequently use the image of a girl at her computer when I’m creating templates and stuff for my blogs. Perhaps this is something that could be worked into a cool logo?

I actually did have logos for two of my previous businesses. The logo for Moka House was a font logo. This was ineffective because the name didn’t say a lot about what we did (which was provide writing services). The logo for Create Me Free was the font-and-art – it was the name of the organization along with a rose drawn by one of the inmates. I think that one was more effective.

What type of logo do you have? Is it effective?

Tags: business, kathryn vercillo, logo, marketing, types of logos