I was one of the early members of MySpace. My account lay dormant for years since nobody I knew was active on the site. Then, all of a sudden, everyone that I knew was signing up for a MySpace account. For about a year, I communicated actively there. I even had multiple accounts – for work and for personal use. Then a couple of years ago Facebook seemed to take the place of MySpace and my activity on MySpace slowly dwindled down to almost nothing.

I’ve kept my account active just in case MySpace suddenly becomes big again but these days I mostly use Facebook and Twitter for social networking. Thinking about this got me wondering whether any businesses are using MySpace for marketing anymore? I did some research into this question and found that there are a few types of businesses that are still active on the site.

Music businesses are the main business that still seems to do okay here as compared to Facebook or Twitter. Other entertainment businesses, like comedians, are active on the site to some degree as well. And then there are the businesses that market specifically to the tween/teen demographic that is still regularly using MySpace to communicate. Other than that, most businesses seem to be focusing their social networking promotion elsewhere.

Does this mean that businesses who choose to reactive their attention on MySpace could potentially corner the market on users still regularly active on the site?

Tags: business, kathryn vercillo, marketing, myspace, promotion, Social Networking