The FDA has warned that the consumption of a coffee-based sexual enhancement aid that contains an ingredient called hydroxythiohomosildenafil is not something that a smart person would choose to take. Hopefully that sounds obvious and you don’t need additional information but just in case:

• The product, called Magic Power Coffee, contains an ingredient called hydroxythiohomosildenafil that is very similar to the main active ingredient in Viagra.
• The problem with hydroxythiohomosildenafil is that it interacts with many other medications. The main risk that it poses is that it can rapidly decrease your blood pressure levels to levels that are dangerously low.
• The risks of low blood pressure are many and range from the fairly innocuous problem of feeling lightheaded to more serious issues like temporary organ failure.
• The biggest problem is that this product is an over-the-counter product that is labeled as an all natural dietary supplement. This causes people to think that it is safe when it may not be. This is a big problem with many over the counter medications supplements that are not fully regulated by the FDA.
• Another clue that Magic Power Coffee may be a questionable product is that it is sold in large part by average people who are looking for a money-making sales opportunity. You can go on their website and get your own it to start selling this product. That’s not necessarily always bad but it’s definitely iffy.
• In fairness, the FDA does not have any record of this product causing any serious health problems for anyone to date. However, they do recommend against taking this product due to the fact that it contains ingredients that are known to be unsafe.
• And I do have to confess that the company’s marketing of the product as the world’s first passion coffee is intriguing even if the product itself turns me off. I don’t buy that you can improve your love life and your finances with this magic coffee but the advertising idea is certainly intriguing.

Tags: creative marketing, fda, health, natural supplements, weird products

A German marketing company named BUTTER has come together with a medical imaging firm named EIZO to create a very creative marketing campaign. They’re using the popularity of the pin-up girl calendar to showcase the work that they do in x-ray imaging. They’ve taken gorgeous women, added stilettos to them and taken their x-rays for display in a calendar.

Are the images sexy? That’s up to you to decide but they’re definitely alluring in a strange kind of way. The flesh and flirty fun that makes pinups appealing isn’t there but it’s hinted at in the poses of the bodies. Gone are things like pouty lips and Brazilian blowout hairstyles. In their place are perfect bone structure and vacant eye sockets. Creepy, in a way, and yet a super creative approach to marketing what the company does. To my knowledge, it’s not something that’s been done before.

And for some personal information about myself … I actually hate having my X-rays taken. There’s something about the idea that a stranger (albeit a medical professional) can literally see through me that creeps me out. I’m not one to hide things but the fact that they can see things in me that I can’t see or know about myself is eerie to me for some reason. Does anyone else have this problem?

Via Geekosystem

Tags: creative marketing, x-ray pinups