I read through a bunch of t-shirt and fashion blogs, partially just because they’re interesting and partially because I want to stay on top of this news for updating the blog over at Edgi Clothing (where I write about sexy tee shirts and other related topics). While doing that reading, I came across a post over at Fashion Tribes about a company called Fashionsentz that I felt compelled to learn more about.
Fashionsentz is a fairly new type of business that specializes in branding clothing and textiles with a scent. In addition to branding clothing lines with a signature scent, this company can add moisturizing and aromatherapy features to textiles (milk and honey, aloe vera, etc.). I can see this working in a number of places, particularly for the robes used at day spas! I can also see luxury designers making use of this, appealing to people’s sense of smell to keep them coming back for more clothing.
The scents are supposed to be durable over the lifetime of the clothing using a technology where small capsules are inserted into the fabric which break up over time and keep releasing the scents. You can even dry clean the clothes and still retain the scent. It seems like a cool new option for sensory-rich clothing.
It will be interesting to see if this type of technology takes off. We all love it when our clothes smell a certain way (fresh out of the laundry, fresh off of the backs of a much-loved boyfriend) and it would probably be great to actually be able to customize the scent on your clothing so that it always smells that way.
