
I used to be really opposed to stereotyping anything based on gender. However, over the years, I’ve learned that a lot of the stereotypes that we make provide interesting insight into the differences between men and women. I don’t necessarily think that the stereotypes are all true but they offer generalizations that can lead us to draw some conclusions about different things. This is most true about relationships but it’s also true about other things. For example, there are some stereotypes about shopping habits that are based on gender.
One area of this that interests me is the difference in how men and women shop for consumer electronics. The way that they shop for smartphones, for example, is quite different. Surveys indicate that men are more likely to buy these devices than women are. However, women are more likely to take into account all of the different factors that go into the phone in order to make the best selection.
Women are more interested in all of the different features of these phones. They want a phone that has a good camera, a great text message plan and tons of multimedia features. For this reason, they tend to be pickier about smartphones than men are. It takes them longer to make a decision about these phones and it may mean that they get more confused or frustrated when buying one. As a result, more men have smartphones than women at the current time.
Looking around at the people I know, I’d have to say that these things seem to be true. Most of the women I know either don’t have a smartphone or they took a really long time to choose one. Most of the men that I know do have a smartphone (and frequently upgrade to new ones) but they don’t actually use tons of the features that the phone offers. Hm, interesting.