More and more people are starting to use online press releases to spread the word about their products and services. These press releases are very similar to print press releases. However there are some key differences between the two.

Here’s a look at some of the differences between social media press releases and print press releases:

• Social media press releases may be easy to release to a larger group of people due to cost efficiency as well as to the global reach of the web.
• Social media press releases can be optimized for search engines to get random attention that you don’t get from print press releases.
• Social media press releases can link to other articles and sites around the web.

The one drawback of social media press releases is that some people find print releases to be more credible in terms of professionalism. People trying to reach a professional audience may do both types of press releases to get the benefits of each.

Tags: business, kathryn vercillo, marketing, online press release, press release, social media