
I spend a lot of time reading and thinking about coupons. I think that coupons are a great way for people to save money on the items that they buy regularly. I also think that that there is some interesting social history around coupons. (Does anyone get nostalgic thinking about clipping coupons with Mom when you were a kid?!) But what I’m thinking more and more about coupons is that the in-store, printable, clipped-out coupons that most people think of when they think of couponing are really totally inefficient and unproductive in today’s society.
There have been a lot of problems reported with printable coupons recently. There are huge problems with coupon fraud which exist primarily because criminals are able to easily manipulate printable coupons to get more money back than the manufacturer wants to allot. There are also problems with too many people trying to print out coupons and then creating in-store problems when they all flood into the store at the same time.
So what’s the solution? Technology seems to be changing in a way that will allow us to avoid use of in-store coupons in the future but to still save money with coupon deals. We already see this happening in the form of online promo codes which let you enter the code into your online shopping sites to get savings. There is a lot less trouble with coupon fraud using these types of coupons and of course you avoid the issue of shopping in overcrowded stores that run out of the products they’ve issued coupons for.
But what about when you do want to shop in stores? I think that coupons may be popular but society is leaning in favor of just offering good overall deals instead of coupon deals. For example, many people have found that they can save just as much money by buying generic store brands of items as they can from buying name brands with coupons. They skip the coupons and still get the savings.
What do you think? Do in-store coupons still make sense or are they going to become a thing of the past?
Tags: coupon codes, coupons, kathryn vercillo, Personal Finance, save money, society, Technology