A German marketing company named BUTTER has come together with a medical imaging firm named EIZO to create a very creative marketing campaign. They’re using the popularity of the pin-up girl calendar to showcase the work that they do in x-ray imaging. They’ve taken gorgeous women, added stilettos to them and taken their x-rays for display in a calendar.

Are the images sexy? That’s up to you to decide but they’re definitely alluring in a strange kind of way. The flesh and flirty fun that makes pinups appealing isn’t there but it’s hinted at in the poses of the bodies. Gone are things like pouty lips and Brazilian blowout hairstyles. In their place are perfect bone structure and vacant eye sockets. Creepy, in a way, and yet a super creative approach to marketing what the company does. To my knowledge, it’s not something that’s been done before.

And for some personal information about myself … I actually hate having my X-rays taken. There’s something about the idea that a stranger (albeit a medical professional) can literally see through me that creeps me out. I’m not one to hide things but the fact that they can see things in me that I can’t see or know about myself is eerie to me for some reason. Does anyone else have this problem?

Via Geekosystem

Tags: creative marketing, x-ray pinups